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Spatial design and Branding Collateral design for Meru Plus
Define how space inside a Meru Plus car can be used to represent the Meru Plus brand to travelers. Make new branding collateral - printed or otherwise fabricated.

Design Challenge

Define how space inside a Meru Plus car can be used to represent the Meru Plus brand to travelers. Make new branding collateral - printed or otherwise fabricated - that can be placed/fitted inside Meru Plus car and represents the Meru Plus brand. The idea of the project is to bring alive the Meru green colour inside and outside Meru plus cabs through detachable design elements.

Sample areas where branding can be done on the interiors of the cab: headrest, handles, windows, billing meters.

Sample areas where branding can be done outside of the cab: stickers can go under the lights, on door sides and at the back of the car.

Descriptions

What we are looking for

Meru and its Customers

Meru Plus and its Customers

References

Key design aspects

Submission formats

Color guidelines

Submission dates

Prize Money